Are you a dental practitioner looking to elevate your practice to new heights? Effective marketing is key to attracting and retaining patients in today's competitive landscape.
Before running any marketing campaign and spending money whether using personal resources approaching marketing agencies or even sending old-fashioned fliers through the post, as a dentist, entrepreneurship 1st a step you have to come out from the patient month and look at your business from far away and answer to a couple of questions:
who are my clients?
just in a simple format write a paragraph about them, about their persona, about their challenges/problems... Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. (Identify your target audience)
The best solution is to create the questionnaire for patients using the waiting time, for example for a pedodontist, located in CA/Glendale city
Questionary:
1 | The person who is filling out the form |
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2 | Patient Age | |
3 | Patient Gender | |
4 | Patient Nationality | |
5 | Patient English knowledge (0-5) | |
6 | The city where the patient lives | |
7 | The most convenient time for visits | |
8 | The most convenient day for visits |
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9 | Kids in the family (under 9) | |
10 | How did you hear about us? |
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Let's assume you got below statistics for 100 patients:
The person who is filling out the form:
Mother: 85%
Father: 4%
Grandparents: 11%
Patient Age:
Median age: 9 years
Age range: 5-18 years
Patient Gender:
Male: 45%
Female: 55%
Patient Nationality:
Armenian: 60%
Mexican: 20%
Russian: 10%
Other: 10%
Patient English knowledge (0-5):
Average English knowledge level: 2.5
The city where the patient lives:
Glendale: 70%
Pasadena: 15%
Burbank: 10%
Other: 25%
The most convenient time for visits:
Morning (8am-12pm): 40%
Afternoon (12pm-5pm): 30%
Evening (5pm-8pm): 20%
Night (8pm-10pm): 10%
The most convenient day for visits:
Monday: 20%
Tuesday: 25%
Wednesday: 20%
Thursday: 15%
Friday: 10%
Saturday: 5%
Sunday: 5%
Kids in the family (under 9):
Average number of kids: 2
How did you hear about us?
Referral: 75%
Social Media: 10%
Leave close: 25%
From the above answers, you can generate your customer paragraph:
My patient's average age is 9Y in most cases, mothers (85%) are the people who accompany the children to the dentist. The majority of patients have Armenian and Mexican nationality with English language knowledge below average (2.5). They mostly reside in Glendale city and come from families with 2 kids (under 9) who found your practice through referral.
Now the most important part: Action/Test
1.
It is evidence that you have to Build a Strong Online Presence to get more people from social media. Utilize social media platforms like Instagram, Facebook, and TikTok to showcase your expertise, share valuable dental tips, and engage with your audience targeting mostly Mothers.
Invest in Online Advertising: Supplement your organic marketing efforts with targeted online advertising campaigns. Facebook Ads allow you to reach potential patients based on demographics, interests, and online behavior. Here again, we target Mothers/ Women from age 35-55 with the Locations Glendale/Pasadena/Burbank
Utilize Patient Reviews and Testimonials: Positive reviews and testimonials can significantly influence potential patients' decisions. Encourage satisfied patients to leave reviews on platforms like Google Reviews and Yelp.
2.
Implement Referral Programs: Word-of-mouth referrals remain one of the most effective marketing strategies for dental practices. Encourage satisfied patients to refer their friends and family by offering incentives such as bonuses/rewards or discounts on future treatments or complimentary services.
Offer Special Promotions: Everyone loves a good deal. Offer special promotions and discounts on popular treatments to attract new patients and encourage existing ones to schedule regular appointments.
3.
Emphasize Patient Experience: Exceptional patient experience is the cornerstone of a successful dental practice. From the moment patients walk through the door to their follow-up appointments, prioritize their comfort, safety, and satisfaction. Personalize their experience and make them feel valued.
KeppyVR virtual-reality based system
4.
Track and Analyze Results: Continuously monitor the performance of your marketing efforts and adjust your strategies accordingly. Utilize analytics tools to track website traffic, conversion rates, and the return on investment of your marketing initiatives.
By implementing these strategies, you can effectively marketize your dental office and attract a steady stream of patients.
Remember, consistency and innovation are key to staying ahead in the competitive dental industry.
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